BTS introduced their Love Myself marketing campaign in partnership with UNICEF to assist kids’s psychological well being on Monday. UNICEF’s #OnMyMind initiative goals to supply assist for kids and their households, and advocate for inclusive dwelling environments freed from neglect and abuse. In a video launched Monday, RM, the chief of BTS, reminds viewers of the significance of self-love.
“Now, greater than ever, we should attempt to keep in mind who we’re and face who we’re,” RM says within the video. “We should attempt to love ourselves and picture the long run.”
By the video’s finish all seven members of BTS — Jin, J-Hope, Sufa, RM, V, Jimin, and Jungkook — repeat the phrases “Life goes on. Let’s reside on.”
BTS and their document label, BIGHIT Music, started their anti-violence collaboration “Love Myself” with UNICEF in 2017. With the slogan, “Love your self and make a greater world with that love,” the marketing campaign has raised greater than $6.6. billion, with a portion of the income from Love Myself merchandise and album releases. On Sunday, BTS and UNICEF celebrated “At the moment’s Coronary heart Relay” with an occasion that enables individuals to specific themselves by means of digital postcards.
In 2021, the Okay-pop icons raised $3.6 million by means of the partnership, and in 2019 BTS launched an unique music video and anti-bullying cubicles at live performance venues. As of December, all seven members of BTS began their 18-month navy service in South Korea. Jimin and Jungkook had been the final to start their navy service Dec. 12.
“We began LOVE MYSELF as a option to attain younger individuals and assist enhance their lives and rights,” they mentioned in a 2021 assertion. “Through the course of, we additionally strove to ‘LOVE MYSELF’ ourselves, and we as a staff and as people grew as effectively. We hope that many individuals felt how the love acquired from others can change into the facility that enables them to like themselves.”
From Rolling Stone US.
