HP has signed a serious sponsorship take care of the Ferrari Formulation 1 crew within the newest vital partnership between the game and a expertise big.
The multi-year deal will see HP develop into a title sponsor of the crew, which going ahead will now be often known as Scuderia Ferrari HP throughout each its Formulation 1 and Esports sequence.
The brand new branding will probably be on present for the primary time on the Miami Grand Prix in Might 2024, which will even function a brand new livery designed particularly for the partnership and the race.
Scuderia Ferrari HP
“With expertise, efficiency and distinctive craftsmanship fuelling the long run, the partnership between HP and Ferrari is a pure match,” stated Enrique Lores, CEO of HP Inc.
“Each manufacturers are constructed on wealthy histories which have endured the take a look at of time. By this distinctive collaboration, we even have a chance to succeed in new audiences, drive enterprise development, and create lasting affect for our shared purchasers and communities. Collectively we are going to leverage the worldwide stage of racing to speed up sustainable innovation.”
Asides from branding, the partnership will see Ferrari’s varied racing groups deploy a spread of HP expertise and companies, together with adaptive PCs and gadgets, collaboration services and products, and printing capabilities, to be able to try to enhance efficiency on and off the monitor.
The 2 corporations will even look to advertise sustainable innovation by expertise and sport, in addition to seeking to develop instructional initiatives inside their groups and communities.
“Our founder handed on to us his steady will to progress. From this stems our drive to innovate on the highway and on the monitor, in addition to our dedication to a sustainable future, from carbon neutrality to the training of the youthful technology,” stated Benedetto Vigna, CEO of Ferrari. “In HP we have now discovered the identical values, which make it an excellent companion. We look ahead to beginning our collaboration and going through new alternatives and challenges collectively.”
HP will not be the primary expertise agency to develop into the title sponsor of a Formulation 1 crew, as Oracle gained naming rights with Pink Bull Racing in 2022.
Previous to its partnership with Ferrari, HP has been a presence in Formulation 1 up to now, sponsoring Mercedes F1 and Williams in earlier seasons.
