After a flurry of hires and acquisitions, one other constructing block has fallen into place for Utopia Music’s bold plans. The corporate has signed a cope with B2B agency 7digital to make use of its database of monitor metadata and recordings.
Use it for what although? “A system of audio recognition that can monitor the place and when music is used and who needs to be paid,” in line with the announcement.
That is all a part of a wider drive to make use of music-ID methods – initially popularised with client apps like Shazam – in a enterprise context to trace performs and tie them again to the rightsholders due fee.
One other instance launched final week within the UK known as Recognise the Music, backed by a number of trade our bodies and startup Audoo.
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