Mumbai-based singer-songwriter and producer Prateek Gandhi has launched his new music and video “Desert Soul.”
Mumbai singer-songwriter and producer Prateek Gandhi’s calming, journeying love music “Mashoor Banegi” – launched in 2022 – got here at a time when the artist had only in the near past begun a partnership with Wynk Studio, the platform began by the music platform Wynk.
Simply over two years on, it’s now crossed the 1 crore (10 million) listens on Wynk, permitting Gandhi the prospect to look again on the mission in addition to his newest single, “Desert Soul.” Gandhi calls it an “unbelievable feeling” to have a music like “Mashoor Banegi” – written by Ritika Chawla – set a report of kinds for the artist. “It’s a validation of my creativity and arduous work, figuring out that my music has resonated with a big viewers,” he says.
In fact, it helps {that a} platform as giant and long-standing as Wynk and its arm Wynk Studio are behind unbiased artists like Gandhi. Like a couple of different platforms having an enthusiastic outreach program for artists, Wynk Studio too carries out nationwide workshops and periods to interact with unbiased artists, even beatmakers. By means of the platform, they are saying that artists have discovered extra discoverability and methods to monetize music, additionally inserting songs into their curated playlists to amplify artists’ attain.
“Mashoor Banegi” was Gandhi’s third launch through Wynk Sudio, following songs like “Rabba Ve” and “Apna Bana Lun.” Seeing an growing success by way of how every music was acquired, Gandhi says he was assured that “Mashoor Banegi” would “weave its personal magic” as effectively. He provides, “That includes a music video with [actors] Sai Ketan Rao and Shivangi Khedker, the music held a promise inside its title, hinting on the fame it was destined for.”
Gandhi says it was extra than simply concerning the numbers with “Mashoor Banegi,” although. There have been loads of messages, a rising fanbase and appreciation from throughout the nation. “It’s an exquisite factor when music not solely reaches ears but in addition touches hearts, and it looks like ‘Mashhoor Banegi’ has carried out simply that,” the artist provides.
It helps draw extra ears (and eyeballs) to his newer singles, like “Desert Soul,” which blends Rajasthani folks with digital and pop parts, nodding to Gandhi’s Rajasthani roots. The artist says the music depicts a “mystical story of two souls certain by future and reincarnation.” They search one another within the current, marking longing and anticipation as they’re being guided by “an unseen pressure,” as Gandhi explains. He provides, “It’s a fascinating ode to like, future, and the timeless attract of the desert’s mysteries”
With the discharge of “Desert Soul” and the success of “Mashoor Banegi,” Gandhi is incorporating “vital modifications” to his profession in 2024. He says, “I’ve a number of releases within the pipeline, and I’ve already shot 4 music movies.”
