At present, Music Canada filed our submission to the Canadian Radio-Tv and Telecommunications Fee (CRTC) for its “Name For Feedback: The Path Ahead – Working in direction of a modernized regulatory framework concerning contributions to help Canadian and Indigenous content material.”
For greater than 5 many years, Canada’s business radio regulatory framework has been integral to the success of our music business. However right this moment, music followers overwhelmingly uncover and take heed to Canadian artists on streaming platforms. This new actuality necessitates a brand new regulatory framework. With this name for feedback, the CRTC requested that business weigh in on this new framework for contributions – each monetary and in any other case – that conventional and on-line broadcasters will probably be required to make to help Canadian and Indigenous content material.
As outlined in our submission, Music Canada, alongside our main label members – Common Music Canada, Sony Music Leisure Canada and Warner Music Canada – strongly consider it is a once-in-a-generation alternative to leverage the facility of streaming to create new and significant alternatives for Canadian artists and the companies that spend money on them.
To take action, we provided the beneath guiding ideas to the CRTC:
- Insurance policies for the promotion and discovery of music should not prohibit person selection on streaming platforms. If this new regulatory framework impedes the listening expertise, customers will probably be pushed to unlicensed music and VPNs. Infringing providers don’t pay artists. If we drive listeners to illegitimate sources, that end result will fly within the face of every thing that the Broadcasting Act units out to attain.
- Contribution necessities should not drive out business investments by platforms. In recent times, the most important music streaming platforms have elevated their presence and investments in Canada, creating significant impacts on artists and home music corporations. Monetary contribution obligations should not disincentivize and probably jeopardize these investments. As a substitute, we’ve a chance right here to assist develop investments.
- This new framework presents a chance to look at our funding packages and the best way to greatest help and develop our home market. A evaluate of current funds together with consideration of impartial new funds for music (with new eligibility and standards) will assist be certain that we not solely construct measurable business success and export alternatives for Canadian artists, however that we additionally help various voices and rising expertise.
To learn Music Canada’s complete submission, click on right here.