This partnership now permits customers in Ghana to transact on Google Play utilizing their Telcel Money cell cash pockets.
— Richard Gesimba, Vice President of Cellulant’s Checkout Enterprise Unit
ACCRA, GHANA, Might 2, 2024 /EINPresswire.com/ — Cellulant, a number one funds expertise firm that permits international enterprise retailers to attach with billions of shoppers in rising markets, has introduced the combination of Telcel Money in its place fee technique for Google Play customers in Ghana.
This integration gives Google Play customers the comfort of including their Telcel Money pockets, enabling them to utilise cell cash funds for companies on the platform. This transfer goals to boost utilization and downloads in a market the place worldwide card utilization is proscribed.
Ghana, like many African nations, experiences low card penetration, fostering the expansion of different fee strategies, such because the cell cash pockets. These wallets, supplied by cell community operators, have turn into the mainstream monetary service in quite a few African nations. In the present day, Africa accounts for 70% of the world’s 1 trillion cell cash market driving innovation and adoption of cell funds worldwide.
“Constructing one of the inclusive buying experiences for Google Play customers is a key driver for us to develop our fee choices in Ghana, and past”, mentioned Kevin McDaid, Head of Partnerships, Funds Platform EMEA.
Richard Gesimba, Vice President of Cellulant’s Checkout Enterprise Unit, highlighted the importance of localised fee strategies for worldwide e-commerce corporations in rising markets. He expressed Cellulant’s satisfaction in enjoying a vital function in facilitating funds for Google Play, enabling hundreds of customers in Ghana to entry companies, whereas additionally contributing to Google Play’s deeper penetration of the African market.
The mixing of Telcel Money in Ghana marks the primary partnership between Google and Cellulant within the area. Over the previous three years, Cellulant has constantly invested in increasing its real-time fee options to cater to international manufacturers.
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About Cellulant:
Cellulant is a number one Pan African funds expertise firm that gives regionally related and different fee strategies for international, regional and native retailers.
Cellulant gives a single API funds platform – Tingg – that permits companies to handle their funds from collections, offline or on-line, to disbursements whereas permitting shoppers to pay from their cell cash, native and worldwide playing cards or their financial institution throughout all its 35 markets of operation.
Cellulant Communications Contacts:
Charity Murigi: charity.murigi@cellulant.io
Emily Kaiga: emily.kaiga@cellulant.io
Emily Kaiga
Cellulant
emily.kaiga@cellulant.io
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