 "Customers, gold, Dhanteras, jewellery")
Representative Image: The company intends to hire 300 employees to drive its growth strategy. (Photo: Bloomberg)
Diamond manufacturer Jewels by Preeti on Monday said the company is planning to open 15 retail stores across major cities in the country by the end of this year.
This strategic expansion aims to capture a significant share in the offline market by providing last-mile connectivity and cater to the growing demand for trendy and timeless diamonds in India, the company said in a statement.
“It is a pivotal step for us to reach a wider audience, offering astute customers of both the upper and middle classes an abundance of access to purchase top-notch quality diamond jewellery,” Jewels by Preeti Founder Preeti Jain said.
The company intends to hire 300 employees to drive its growth strategy, Jain added.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
First Published: Jun 17 2024 | 5:38 PM IST
