(Reuters) — New vehicle sales in the U.S. are projected to fall this month from a year ago, hurt by the CDK cyberattack-led outage that has impacted dealers across the country, according to a joint report released Wednesday by industry consultants J.D. Power and GlobalData.
The CDK outage is the latest hiccup for automakers in the U.S., with over 15,000 retail locations in the country relying on the retail technology and software provider.
This outage has forced some auto dealers to switch back to manual paperwork as CDK works to restore systems.
The sales numbers, closely watched by analysts and the industry, have been in focus over the past few days as experts look to quantify the impact from the situation.
Total new vehicle sales for this month, including retail and non-retail transactions, are expected to reach between 1,336,800 and 1,273,600 units, a 2.6% to 7.2% decrease from a year ago.
Transaction prices are trending towards $44,857, down $1,372, or 3%, from a year ago. The average incentive per vehicle has grown 51.2% from a year ago and is on track to reach $2,625.
Total retailer profit per unit — which includes vehicles’ gross plus finance and insurance income — is expected to be $2,407, down 32.3% from June 2023.
