BenefitMall boosts PEO team with new executive hires

BenefitMall, a leading provider in the employee benefits space, has announced the appointment of Michael LaBarre as the new benefits sales executive within its Professional Employer Organization (PEO) division. This addition is part of BenefitMall’s strategy to amplify its services and presence across the United States.

Michael LaBarre brings a wealth of experience to his new role, having spent four years at a cloud-based PEO catering to small and medium-sized enterprises, followed by two years in the business process outsourcing industry. His primary focus will be on strengthening partnerships with brokers, managing the PEO sales process, and ensuring top-tier service during renewals and ongoing engagements.

Dave Mascia, Regional Vice President at BenefitMall, commented on the hire, and said: “Mike’s deep understanding of the industry and commitment to excellence are integral to our goals. He’s positioned to drive significant growth and position BenefitMall as a frontrunner in the nationwide PEO market.”

Established in 1979 and headquartered in Dallas, BenefitMall collaborates with a network of 20,000 brokers to provide employee benefits to over 200,000 businesses. The strategic appointments mark a pivotal expansion in BenefitMall’s commitment to enhancing its broker relationships and bolstering its footprint across key regions in the US.

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