During the company’s second quarter earnings call on Thursday morning, Loblaw executives fielded questions from analysts about the grocery giant’s soft food retail sales — and whether a boycott organized online had impacted the company’s profits at all.
Some Canadians have been boycotting Loblaw since May, after the moderators of an online Reddit group called r/loblawsisoutofcontrol began encouraging its then-45,000 members to stop shopping at the store and its subsidiary brands.
During the company call, neither CEO Per Bank nor chief financial officer Richard Dufresne used the word boycott. But they didn’t deny that it was a factor in food retail sales that “came in a little soft” compared to the same time last year.
The company’s earnings results note that food retail same-stores sales increased by 0.2 per cent in the second quarter of this year, compared to a 6.1 per cent increase during the same quarter last year.
‘A bit of an impact’ in certain stores in specific markets
Asking directly about what she called an unexpected weakness in food retail numbers, one RBC analyst noted that while inflation and multi-buy pricing were factors, “there was also the boycott.”
She asked where the company was seeing gains and where it was seeing “pressure.”
Dufresne spent part of his answer to the analyst saying that several factors impacted food retail sales, contrasting last May’s hot weather — which he said helped garden and suncare sales — with the rainy and cold weather during May this year (the same categories that suffered, he said).
He then said, “regarding what you just mentioned in the last part of your question,” that the company noticed “a bit of an impact” in certain stores in specific markets. He said that things had returned to normal by the end of the quarter.
Bank chimed in after Dufresne’s response.
“The overall financial impact was minor. For us, every single customer is important to us. One customer lost is one too many,” he said.
“And I have spent a lot of time speaking to customers and different stakeholders,” Bank went on. “And I do listen to them because their feedback is really, really helpful and we welcome it. It makes us better.”
Net earnings fell 10 per cent in Q2
Loblaw’s net income fell 10 per cent in the second quarter from the same time last year, a decrease that the company attributed primarily to charges related to the settlement of class action lawsuits.
Income in the second quarter fell to $457 million, or $1.48 per share, from $508 million, or $1.58 per share, compared with a year earlier.
The company announced Thursday that it and its parent company George Weston Ltd. have agreed to pay $500-million to settle a class-action lawsuit regarding their involvement in an alleged bread price-fixing scheme.
It also reported that it missed analysts’ expectations for second-quarter revenue on Thursday, hurt by soft demand for some household items and non-essential products such as apparel.
The company’s revenue rose 1.5 per cent to $13.95 billion but fell short of analysts’ average estimate of $14.17 billion, according to data from London Stock Exchange Group.
The decline in front-store same-store sales was primarily driven by lower sales of food and household items and the decision to exit certain low-margin electronics categories, the company added.
Customers in Canada have been trimming expenses even on essential items as high housing and interest rates continued to eat into their income.
The country’s retail sales fell in May mainly due to a drop in sales at supermarkets and grocery retailers, according to Statistics Canada.
But many deal-hunting consumers have helped boost food sales growth at Loblaw’s discount banners such as No Frills and Maxi.
