A staggering 95.2 million fans across the MENA region watched the final between Spain and England, an increase of almost 50% on the EURO 2020 final
DOHA, QATAR, QATAR, July 26, 2024 /EINPresswire.com/ — beIN’s social media platforms mirror on-air success with cumulative online video views reaching a record breaking 1.1 billion and a total of 2.6 billion impressions recorded during EURO 2024
beIN SPORTS, the leading sports broadcaster in the Middle East and North Africa (MENA), has set a new record with an unprecedented cumulative viewership of more than 1.2 billion views of its multilingual coverage of the month-long UEFA European Championships (EURO 2024) held in Germany. For context, the broadcaster’s coverage of the EURO 2020 tournament generated 0.96 billion views across the same numbers of matches, meaning this year marks a 27 per cent rise in views.
Sunday’s final, the last of 51 games held between 14 June and 14 July, saw Spain beat England 2-1 to clinch a record fourth continental title courtesy of a late goal by Mikel Oyarzabal. The match saw more than 95.2 million viewers tune in, making it the most-watched game of the tournament. For further context, the broadcaster’s coverage of the EURO 2020 final between Italy and England attracted 64.4 million viewers, meaning this year marks a nearly 50 per cent rise in viewers.
The two semi-finals in particular attracted huge audiences, with more than 54.1 million fans tuning in to watch a 16-year-old Lamine Yamal become the youngest goal-scorer in the competition’s history as Spain beat France, before 54.4 million watched England’s Ollie Watkins decide a tense encounter with the Netherlands in stoppage time. Across the whole tournament, 23.8 million viewers watched each match on average, which was over 5 million more viewers per match versus the average for EURO 2020.
beIN’s cross-platform digital coverage, featuring minute-by-minute match updates, post-match highlights, interviews and special studio coverage saw its social media platforms reach record numbers. Total cumulative impressions across beIN’s social media channels soared to 2.6 billion, reflecting a 261.8% increase compared to 718 million in 2020. Meanwhile, cumulative video views across its platforms saw a 518% increase from 178 million in 2020 to 1.1 billion views recorded during the 2024 tournament.
Mohammad Al-Subaie, CEO of beIN MENA, said: “Our extensive coverage of EURO 2024 has demonstrated once again that beIN is the true home of football in the Middle East and North Africa. With close to 27 per cent of the total adult population of the MENA region tuning into our coverage of Sunday’s final, we can be very proud of making such a popular tournament so accessible as well as continuing to raise broadcast standards globally.”
beIN SPORTS provided comprehensive, trilingual coverage of all 51 matches live on its beIN SPORTS MAX channels, broadcasting in Arabic on beIN SPORTS MAX 1 and MAX 2, in English on beIN SPORTS MAX 3, and in French on beIN SPORTS MAX 4.
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About beIN MEDIA GROUP
beIN MEDIA GROUP is a leading independent global media group and one of the foremost sports & entertainment networks in the world. The group distributes and produces an unrivalled array of entertainment, live sport and major international events across 5 continents, 40 countries and in 9 different languages spanning Europe, North America, Asia, Australasia and the Middle East & North Africa (MENA). beIN MEDIA GROUP’s flagship sports network, beIN SPORTS, holds the single largest portfolio of sports rights of any global broadcaster; and through its iconic MIRAMAX film studio, beIN holds an extensive library of Hollywood blockbusters while having a growing presence in series and movies production and distribution, as well as in the digital space. beIN MEDIA GROUP acquired Digiturk, the leading pay-tv operator in Türkiye, in August 2016, and in 2022 launched its premium OTT service, TOD, across MENA and Türkiye.
For more information on beIN MEDIA GROUP, please contact: mediaoffice@bein.com
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