Rajesh Jejurikar, ED & CEO, Auto & Farm, M&M, says they have a total capacity of 9,500 with some fungibility on how much we can make of 3-door and 5-door. But of course, there will be cannibalisation but overall we think there will be a lot of growth.
On new Mahindra Thar Roxx
Rajesh Jejurikar: The Mahindra Thar Roxx is a mainstream product, very spacious inside, and very comfortable. We have created a new platform for this which has improved the ride quality to almost the best-in-class level. It has the same ride and quietness as a SUV 700. So, it is a really good mainstream product, priced very well and we think it will be a very exciting offer.But the question that comes to mind is that, would not it cannibalise the existing Thar? Will the customers remain different or will they find more value in a 5-door proper kind of Thar?
Rajesh Jejurikar: There are different types of segments and of course, there will be some cannibalisation. Some people are using the current Thar 3-door version who would want to buy something like this and that is okay with us and we plan our capacity to be reasonably fungible. So, we have a total capacity of 9,500 with some fungibility on how much we can make of 3-door and 5-door. But of course, there will be cannibalisation but overall we think there will be a lot of growth.
On new Mahindra Thar Roxx
Rajesh Jejurikar: The Mahindra Thar Roxx is a mainstream product, very spacious inside, and very comfortable. We have created a new platform for this which has improved the ride quality to almost the best-in-class level. It has the same ride and quietness as a SUV 700. So, it is a really good mainstream product, priced very well and we think it will be a very exciting offer.But the question that comes to mind is that, would not it cannibalise the existing Thar? Will the customers remain different or will they find more value in a 5-door proper kind of Thar?
Rajesh Jejurikar: There are different types of segments and of course, there will be some cannibalisation. Some people are using the current Thar 3-door version who would want to buy something like this and that is okay with us and we plan our capacity to be reasonably fungible. So, we have a total capacity of 9,500 with some fungibility on how much we can make of 3-door and 5-door. But of course, there will be cannibalisation but overall we think there will be a lot of growth.
