
Despite underperforming while on the field, the Dallas Cowboys continue to keep their owner Jerry Jones a very wealthy man.
When Jones purchased the Texas football team in 1989 for $150 million, it was a financial gamble. Decades later that gamble has paid off: by 2024 the Cowboys had made Jones a billionaire and become the first NFL team ever valued at more than $10 billion, according to sports business outlet Sportico.