Brooklyn Beckham and Nicola Peltz looked to have a nice trip to Whole Foods, where his hot sauce Cloud23 – with the spicy price tag of £15 a bottle – is officially on the shelves.
The foodfluincer, 25, has his heart set on expanding his culinary empire after grafting for two years to make this condiment of his dreams, and he’s officially made it… onto the shelves of Whole Foods.
He looked chuffed with the result as he and Nicola, 29, took a trip to the high end supermarket. She sat in a trolley wearing a leather jacket, gloves and jeans, clutching the product, and he pushed her around wearing an electric blue jumper and pale blue cap sporting his logo.
Released under his company – Peltz Beckham, a mash-up of his and his wife’s last names – Cloud23 is said to be crafted from his ‘journey as a tastemaker’ and is infused with ‘soul and excitement’.
It better be, because for a pack of two Brooklyn is charging £28 on his website, and a single bottle – in flavours hot habanero and sweet jalapeno – will set you back £14.99 at the supermarket.
‘So so proud of you!!! I’m obsessed with this hot sauce!! X’ said mum Victoria Beckham, while David Beckham was pictured kissing his son on the cheek in the aisles.
Brooklyn has become somewhat famous – well, even more famous – for his cooking adventures online, which don’t always get rave reviews.
He’s a surprisingly divisive cook, which became clear when he posted a video of him making a grilled cheese sandwich using a blowtorch.
Some fans were appalled, while others thought it was a decent idea, actually.
Brooklyn has also received flak for serving up a huge ‘raw’ cut of beef, showing followers how to make a, er, sandwich, and cooking up burgers with processed cheese.
But he will soldier on. The former photographer – yes, that’s also happened – previously told Insider he’s used to all the hate from his culinary adventures.
‘It doesn’t really bother me,’ Brooklyn insisted. ‘Cooking makes me happy. I have more important things to worry about than people saying a little bit of rubbish about me.’
The son of David and Victoria then addressed his critics directly.
‘My message to them is to keep writing whatever they want to write,’ he said.
Brooklyn argued that there ‘are always going to be people who try and pull you down.’
‘I’m doing my thing and working my bum off,’ he said. ‘So they can keep writing what they want, but it’s not going to bother me – I’m just going to keep doing my thing.’
He also told Delish: ‘People are always going to be a bit mean. But it doesn’t stop me.’
Brooklyn also revealed to the cooking site that David told him not to listen to the nepo-baby haters, and said: ‘”Keep doing your thing. Don’t listen to the haters.”‘
He explained how there was a ‘hole in the market’ for luxury condiments, which he wants to fill.
Some may beg to differ on his next statement as Brooklyn added: ‘Especially for a really good price and for the best quality ingredients.’
We are sure the ingredients are fit for kings, but has Brooklyn heard of the cozzie livs?
‘It’s really good on eggs, it’s really good on a fried chicken sandwich. Any sandwich, steak sandwich. It goes good with anything. Except for cereal,’ he said.
‘With other competitors, 90% of them have gums or stabilizers or food colorings. I wanted to do fully organic, non-GMO, zero calories, just the best quality ingredients.’
His goal is to make and launch seven to 10 of his favourite condiments, with a spicy twist – like hot honey, spicy mayo, and all that jazz.
‘So in five years I would love to have a successful condiment brand,’ he added.
‘Maybe my own restaurant, my own grilled cheese restaurant. We’ll see. Five years is a long time. I’m keeping busy all the time, but right now, this is where my heart is.’
Good for you, Brooklyn.
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