Pretty Green is celebrating its 15th anniversary with a brand new capsule collection, fusing together heritage and nostalgia with a contemporary twist.
Since making its debut, the British menswear label has established its identity amongst the indie scene, partnering with emerging bands whilst crafting an ode to legacy names such as John Lennon, The Who and Umbro. Over the last eight years, the brand has asserted its ‘Live Forever’ tagline, a mantra that drives forward classic designs and ensures timeless, high-quality pieces.
The current day marks a milestone in Pretty Green’s history, incorporating the distinctive ‘Anniversary Paisley’ across a series of jackets, logo tees, polos and accessories. A highlight piece within the latest drop, the ‘Supernova Cardigan’ unveils a monotoned wool blend that slots into a number of styles and aesthetics. Elsewhere, the brand showcases a matching set that takes from military-inspired silhouettes, a smart casual look that introduces new trouser cuts and muted colourways. Gearing up towards the colder months with the statement ‘Presleigh Floral Jacket’, the collection equally offers rich, warm palettes that define its vintage flair.
Preserving the essence of rock ‘n roll, Pretty Green continues to evolve as a staple brand within British fashion, exploring new influences through a versatile winter collection.
Purchase the latest collection via www.prettygreen.com
