Starting a new business can be challenging – both in time and money. However, small businesses today can particularly benefit from the likes of digital communication and good broadband, so much so that good broadband can increase the price of a property or business premises. New developments surrounding tech and connectivity has meant small businesses can both grow fast while saving both time and money.
In this post, we explore in more detail about why digital communication is especially important for small businesses to adapt and integrate today. Likewise, we provide some key tips on how SMEs in the UK can easily integrate new hardware and software to transform customer experience and business success.
What Is Digital Communication?
Digital communication encompasses a variety of communicative methods. From emails to social media – there are plenty of ways that businesses today should be taking advantage of digital communication means.
In today’s world, everything is almost digital. From advertising products online, to engaging with customers – it’s all now primarily done via the internet. Hence, it’s key for small businesses to now adapt and find new methods to grow.
How Is It Beneficial?
There are many ways that digital communication can help businesses. Using technology to cover various aspects of a business can bring many advantages, such as:
- Faster and more efficient interactions with customers
- Time-saving
- Cost-effective
- Easy to install, run and learn
- Gain more effective marketing
- Gain more customers
What Digital Communication Can Businesses Use?
There are plenty of ways that businesses, particularly those that are smaller in size, can make use of digital connectivity today. For instance:
Business Phone Systems
Tools like VoIP phone systems are a great way for smaller businesses to compete with big names while cutting costs. VoIP, known as Voice over Internet Protocol, is a form of IP telephony. In other words, this type of calling software is now widely used and will replace landlines by 2025.
VoIP phone systems are simply digital phones that rely on an internet or 3G/4G/5G connection. These can be used worldwide, provide features like virtual receptionists, and can be a great way to engage customers efficiently and fast.
Marketing Tools
Getting your name out there can be difficult. That’s why, small businesses should also really take advantage of the inexpensive advertising tools available nowadays. From apps that will schedule your social media posts, to software that will help run email marketing campaigns – it’s all available to use.
The days of old marketing have gone, and it’s all nearly digital today. From SEO (Search Engine Optimisation) to advertising your products through social media platforms, there’s so many ways to get recognised today.
Business Software
And when it comes down to the actual running of a business and its employees – small businesses can now also find easily-available business software that will take care of things from project management to video conferencing.
What’s more, with the arrival of COVID-19, many new business softwares are also great for remote employees needing to keep a tab on projects, what everyone is doing as well as maintaining motivation and productivity levels.
Digital communication, today, truly covers all aspects of a business. Hence, small businesses should be finding ways to now go online and adapt as the world becomes nearly fully digital.
