Samantha Armytage took a pointed swipe at her former employer Channel Seven as she stepped out at their rival Nine’s Upfronts event on Thursday.
The former Farmer Wants A Wife host, 48, recently shocked fans when she stepped down from Seven after 21 years, with rumours now rife about her next step.
It was recently claimed that she has inked a deal with Channel Nine to host a new Bachelor spin-off dating show called The Golden Bachelor.
Now, Samantha added fuel to the rumours as she stepped out at Nine’s Upfronts, which will see the network reveal its 2025 programming slate to invited guests.
Hinting at her involvement with a Nine show, Samantha was all smiles as she put on a very glamorous appearance at the star-studded event.
She stepped out in her very own revenge dress as she cut a sophisticated figure in a high-neck red midi dress which a keyhole cutout on the neckline.
Samantha gave herself a few extra inches in a pair of metallic silver heels and toted her essentials in a coordinated handbag.
The TV favourite accessorised her elegant ensemble with a pair of gold hoop earrings and opted for a high-glamour make-up palette.
She led the celebrity arrivals at the festivities as a whole host of notable TV stars also made an appearance at the glitzy affair.
Samantha Armytage took a pointed swipe at her former employer Channel Seven as she stepped out at their rival Nine’s Upfronts event on Thursday
The former Farmer Wants A Wife host, 48, recently shocked fans when she stepped down from Seven after 21 years, with rumours now rife about her next step
It was claimed she has inked a deal with Channel Nine to host new Bachelor spin-off show The Golden Bachelor, and she added fuel tothe rumours by attending Nine’s Upfronts
Also in attendance was Sylvia Jeffreys, who cut a sophisticated figure in a smart red suit.
The Today Extra with David Campbell co-host, 38, showed off her signature sense of style in a smart black blazer and tailored trousers, styled with a vest top.
She added to her frame with a pair of strapped black heels and let her outfit do all the talking as she kept her accessories minimal.
Sophie Monk also made sure all eyes were on her as she made her bombshell arrival at the exclusive invite-only luncheon.
The Love Island Australia host, 44, put on a very leggy display in a pink mini dress, which she teamed with a pair of statement metallic heeled slip-ons.
She accessorised her glamorous look with a pair of hoop earrings and made sure to turn heads while posing up a storm for the cameras.
Elsewhere, The Block’s Shelley Craft oozed elegance in a high-neck black gown with a billowing skirt as she flashed a huge grin for the cameras.
Also in attendance were the likes of Married At First Sight expert Alessandra Rampolla, TV presenter Deborah Knight and A Current Affair host Allison Langdon, among many others.
It comes after Samantha recently dropped a huge hint about her new TV gig while being interviewed by The Daily Telegraph at The Everest in Sydney.
Hinting at her involvement with a Nine show, Samantha was all smiles as she put on a very glamorous appearance in her gorgeous revenge dress
Samantha’s reported involvement in The Golden Bachelor has poured cold water over rumours that former Bachelor host Osher Gunsberg would be returning for the program
Also in attendance at Nine Upfronts – which will unveil the network’s 2025 programming – was Sylvia Jeffreys, who cut a sophisticated figure in a smart red suit
Sophie Monk also made sure all eyes were on her as she made her bombshell arrival at the exclusive invite-only luncheon
The Love Island Australia host, 44, put on a very leggy display in a pink mini dress, which she teamed with a pair of statement metallic heeled slip-ons
‘Look, watch this space. Exciting times ahead,’ she said, as she gave the interviewer a slight smile, while refusing to confirm whether she has inked a deal with Nine.
The supposed Nine contract is rumoured to be worth a ‘significant amount,’ according to sources, but no exact numbers have been released.
The announcement comes after months of negotiation between the star and her new network, with Samantha said to have been signed up for The Golden Bachelor.
‘There was a bit of back and forth, but I believe the contract has been signed,’ an insider told The Daily Telegraph last week.
The Golden Bachelor is a spin-off of The Bachelor series, but differs in that the contestants of the reality dating show are senior citizens.
The recent season of the US version of the show has been wildly successful, with its finale garnering 6.1million viewers, making it the most watched final episode of the American Bachelor series since 2021.
‘This is a smart move for Sam and Nine. She is well suited to this gig and breathed new life into Farmer Wants a Wife,’ the insider added.
Entertainment journalist Peter Ford weighed into the debate, tipping that the host of the Australian version of the ABC US smash hit will be none other than Samantha.
She accessorised her glamorous look with a pair of hoop earrings and made sure to turn heads while posing up a storm for the cameras
Elsewhere, The Block’s Shelley Craft oozed elegance in a high-neck black gown while Deborah Knight was also the picture of sophistication in another black dress
Allison Langdon was all smiles as she joined her colleagues at the event, looking stunning in a red dress and nude heels
Morning TV icon Karl Stefanovic made sure to put on a very suave display in a navy dapper suit and a spotted black and white tie
Married At First Sight expert Alessandra Rampolla put on a very elegant display in an off-the-shoulder satin beige dress, which she teamed with clear heels
Amber Sherlock pulled out all the stops in an elegant white gown while Amelia Adams sported a smart black jumpsuit for the occasion
Belinda Russell put on a very vibrant display in a colourful purple suit as she posed up a storm for the cameras
Renee Bargh also showed off her growing baby bump in a fitted black and white dress as she posed cradling her stomach. She is currently expecting her second child
Liz Hayes looked effortlessly stylish in a baby blue suit and white stiletto heels and appeared to be in jovial form as she smiled for the cameras
Peter Overton appeared to be having a good time as he cut some playful poses while posing up a storm upon his arrival
Married At First Sight’s John Atkins cut a dapper figure in a black three-piece suit as he showed off his fashion credentials
Actress Rachel Griffiths showed off her fashion sense in an oversized blazer with belt detailing, which she teamed with wide leg trousers and heels. She also sported a brace on one arm
The Block’s host Scotty Cam also showed his support for his network as he stepped out at Upfronts ahead of the channel’s exciting scheduling program being revealed
Ben Fordham also cut a suave figure in a white shirt and black trousers, which he paired with a grey blazer and dark Chelsea boots
Tara Brown cut a stylish figure in a pleated white dress with a blazer-style bodice and toted her essentials in a quirky silver handbag
The Block’s Shaynna and Darren Palmer were joined by Marty Fox as they all smiled for some sweet group shots
Roger Corser was also among the guests and looked smart in a white shirt and dark trousers, which he teamed with a blazer and casual white trainers
Taking to X, Peter responded to a report on Inside Media about the likely host, claiming it would almost certainly be the former Farmer Wants A Wife helmer.
‘If I were a betting man, I’d put money on @samarmytage,’ Peter suggested.
The report scuttled rumours that previous Bachelor host Osher Gunsberg would make a return to the franchise.
The Aussie household name announced her departure from Seven in August after 21 years with the network.
Samantha became the face of popular dating show Farmer Wants A Wife last year after first appearing as a guest host alongside former presenter Natalie Gruzlewski.
But she shocked fans of the franchise in August by announcing she was quitting Seven after 21 years.
Describing the departure as ‘sad and bittersweet,’ Sam told The Daily Telegraph that she felt her time had come to an end and that she was excited about her future.
‘I’m big on instinct. I listen to my instinct. I know when the time comes. I am proud of the fact that I back myself enough to say: “I’ve done what I can do here” and I move on,’ she said.
‘This is not the end. It’s just the end of this chapter.’
