PCF Insurance rebrands as Trucordia

PCF Insurance Services, a top 20 insurance brokerage in the US, has announced its rebranding to Trucordia.

Trucordia says that its new name reflects the company’s foundational principles of trust, collaboration, and alignment. The rebrand, effective immediately, also aims to highlight the brokerage’s commitment to a unified and client-centered business approach.

Felix Morgan (pictured above), CEO of Trucordia, described the rebranding as a significant milestone within the company’s growth path, stating that the new identity captures the brokerage’s focus on building an integrated organization around a shared vision.

“We are at a pivotal moment in our company’s ambitious growth trajectory,” Morgan said. “We are building the next great insurance brokerage, and our new identity reflects our focus on creating a unified and integrated organization aligned around a shared vision.”

Trucordia said that its growth strategy emphasizes operational integration, unifying its service platform to better support stakeholders across its network. The plan also includes targeted acquisitions of businesses with strong growth potential in specific industries and markets to expand the company’s offerings.

In keeping with its expanded focus, Trucordia said that it will continue to provide a wide range of insurance solutions, including commercial and personal lines, life and health coverage, employee benefits, and workers’ compensation.

“It is an exciting time to be part of Trucordia,” Morgan said. “Our company’s growth story has been impressive, and we’re positioning ourselves for even greater success. Between our new brand and growth strategy, we will continue to deliver exceptional client service through a people-centric operating model that prioritizes personalized, local service backed by robust shared services and an unwavering entrepreneurial spirit.”

Last month, while still operating as PCF, Trucordia announced its 15th acquisition for the year with its deal for Top Insurance Associates, based in Snohomish, Wash.

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