As Starmer's approval rating plummets, Farage is on the rise: Can Labour turn things around?

“We are in uncharted territory.”

Sir John Curtice understands polling like few others, but you do not have to be an expert to see the Labour government has had a rough start.

It’s been less than five months since Sir Keir Starmer’s landslide election victory and already two-thirds of Britons say they feel worse off.

That’s according to a new poll from Ipsos, the latest survey to assess public opinion of the new occupants of Downing Street.

And while the prime minister’s favourability rating plummets, Nigel Farage’s is on the rise.

“We have never previously had a government starting with quite as low a share of the vote Labour got in July,” Sir John tells Sky News, referring to the party’s 174-seat majority despite a modest vote share of just 33.7%

“It’s also difficult to find a government that has slipped as much in the polls as this government has so quickly.”

Labour are being made to pay for unpopular decisions such as the means testing of the winter fuel payment and PR nightmares like the freebies row.

While “the Conservative party is not that popular”, we are in a new world of multi-party politics where “people have plenty of options, Reform UK is gaining traction”, Sir John adds.

It’s an “unprecedented situation”, and against it Labour face two fundamental difficulties – a leader who “hasn’t got a particularly strong political antenna” and a party “that doesn’t do narrative”.

“Voters are looking for them to fix the country,” Sir John says.

“Inevitably, they can’t in a matter of three to four months but they don’t have a positive narrative to explain why they have done what they have done.

“Their only argument is the Tories hid things and it’s worse than we thought. That’s a debatable proposition.”

But how detrimental is bad polling early on, and is it possible to shift the dial once a perception sets in?

‘They have certainly got time’

According to Keiran Pedley, director of UK Politics at Ipsos, “there’s not a hard and fast rule”.

He says: “If you look at past prime ministers, there are some that start at a certain level, and they fall gradually over time, and they lose an election or get replaced, like Rishi Sunak or Theresa May.

“But there are other examples where it’s not as linear – Margaret Thatcher, Tony Blair, David Cameron, their popularity ebbed and flowed.”

To some degree, this was all circumstantial. Thatcher was bolstered by the Falklands War, for example, while the perceived weaknesses of then Labour leader Ed Miliband helped Cameron bounce back from his austerity-hit approval ratings to win the 2015 election.

“These things are all relative to how competently the opposition are seen as well,” Mr Pedley says.

“Given Labour are not six months into what might be a five-year term they have certainly got time.”

‘Public is giving Labour a chance’

Indeed, some Labour insiders are not fazed by the polls, hoping the public will stick with them over time as they start to feel the benefits of the government’s longer-term pledges like growing the economy and investing in the NHS.

According to Luke Tryl, director of thinktank More in Common, there is evidence the public is giving them some grace on this front.

The polling might be grim, but in focus groups, he says people seem willing to “give them the benefit of the doubt”.

He said: “They will say ‘I am not that happy with what they have done so far, but I am willing to give them a chance’.”

That does not mean being complacent, however.

Mr Tryl says the next election is likely to come down to three metrics: Do people think the weekly shop is more affordable, can people get a GP appointment more easily, have the small boats stopped or at least reduced?

Mr Tryl says Labour will want to start making some progress on those issues long before voters next go to the polls – perhaps even within a year – or else the mood against the party could “crystalise”.

“They could find themselves in a situation like Joe Biden, who actually had lots of popular policy but [by the election campaign], the mood had crystallised against him, it was too late.”

‘Learn lessons from America’

James Matthewson, a Labour spokesman during the Jeremy Corbyn era, also urged Starmer to learn lessons from across the Atlantic.

He believes the prime minister “absolutely can turn things around”, but that requires “defining what a centre-left government should look like”.

“They cannot look like the same old establishment. They need to look sensible and moderate but at the same time show they are different.”

That’s not an easy task he admits, and one Starmer’s predecessor, Mr Corbyn, failed to pull off with his huge fiscal spending programme that was rejected at the 2019 election.

With even less room for manoeuvre on public spending than then, Mr Matthewson says Labour need to define their values with policies that are bold and socially progressive – but don’t cost the earth.

“The private school tax policy is a clear example of this kind of thing,” he says. “Most people don’t send their kids to private schools, and most people like that. It’s a thing of values.”

Drug reform and democratic reform are other areas Labour could tap into to distinguish themselves from the Tories, he adds – warning Mr Farage will be “emboldened” by Donald Trump’s victory, and that poses a huge risk at the next UK election.

Their “core narrative”, he says, is “there is a left-wing establishment ruling the world”.

“It’s nonsense, but it’s the narrative that works. And the more you look like that, the more you’re trying to be responsible and fill the shoes of the previous government, the more you fall into that trap.”

Can Labour bounce back?

Of course, while Mr Biden had four years, Mr Starmer has five – so for now at least, time is indeed on his side.

As Sir John reminds us, there’s only really one event a leader cannot recover from – which Liz Truss knows all too well.

“If you preside over a market crisis, it’s game over – you are dead,” he says.

“Other than that, it’s delivery, delivery, delivery.”

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