Great deals on Apple products are often few and far between. You are usually required to pay the full price, which can make some big-ticket items feel out of reach. This changes today with these incredible Black Friday deals on Apple products that we’ve rounded up for you. Whether you’re looking to upgrade your computer to a new MacBook or snag some AirTags to put on your luggage for holiday travel, now is the time to shop. You can cop some amazing deals from retailers like Best Buy, Walmart, Amazon and more. As you shop, please note that these discounts are rare and won’t be around for long.
We’ve found the best deals to make your shopping super easy. If you’re on the hunt for amazing prices on MacBooks, iPads, AirPods or other must-have Apple gear, there’s plenty to check out. Keep an eye on this page as CNET’s shopping experts update it with the latest deals, so you won’t miss out on all these holiday savings.
If you’re only in the market for a new pair of headphones, we’ve got a separate roundup for all the best Black Friday AirPods deals as well. If you’re not looking for Apple tech, there are plenty of laptop and tablet deals from other top brands.
Best Black Friday Apple deals
The new M4 MacBook Pro just hit shelves this month, and you can already score some savings when you order it at B&H Photo. There are a number of configurations on sale, but prices start at $1,399 for the model with 512TB of storage, 16GB of RAM and a 10-core processor.
Best Black Friday AirPods and headphone deals
The second-gen AirPods Pro are still a top choice for the best earbuds of 2024, thanks to their top-notch noise-canceling capabilities, impressive sound quality and excellent voice-calling performance. They boast an IP54 weather-resistance rating and have a battery life of up to 30 hours with the charging case. This Amazon Black Friday deal drops them to a new record-low price.
Best Black Friday Apple Watch deals
One of Apple’s latest wearables and our overall favorite smartwatch of 2024, the Apple Watch Series 10 is currently on sale for the first time since it hit shelves in September. It features a vibrant OLED display, an 18-hour battery life and advanced health monitors like an ECG function. Various color and band combinations are on sale with prices from $329. The 46mm size is also on sale from $359, also a $70 price cut.
Best Black Friday Mac and MacBook deals
The latest model in Apple’s lightweight lineup, CNET named the M3 MacBook Air the overall best laptop of 2024. This model features a stunning 13.6-inch Liquid Retina display, an 18-hour battery life, 16GB of RAM and 256GB of storage. It’s also designed to work with Apple Intelligence, and right now you can grab all four colors of this configuration at an all-time low price.
Best Black Friday iPad deals
The 10th-gen iPad is the latest model in Apple’s flagship lineup, and it’s our overall favorite tablet of 2024. It features a 10.9-inch display, USB-C charging and an A14 Bionic chip. It’s an excellent choice and an affordable option if you only need a tablet for the basics like scrolling social media, streaming shows and browsing the web. Use the $9 on-page coupon.
Best Black Friday deals on Apple accessories: AirTags, Apple Pencil and more
Apple’s AirTags are great for finding just about anything including keys, bags and, in some cases, pets. They even have a built-in speaker to help you locate them when you’re nearby. They sell for $29 individually, but with this deal you’re getting them for a record-low $18 apiece.
Is Apple offering Black Friday discounts?
Watch this: How to Shop Black Friday and Cyber Monday Deals Like a Pro
As of now, Apple has not announced any plans for an official Black Friday sale. And because Apple almost never directly discounts its own products, we don’t expect that to change. In past years, the most we’ve seen in the way of holiday deals is a free gift card or subscription with your purchase.
Where can I find the best Black Friday Apple deals?
Though Apple might not be the go-to place for deals, plenty of third-party retailers also stock Apple gear and are out to tempt buyers with steep discounts during Black Friday. You’ll find some serious bargains on Apple tech at major retailers like Amazon and Walmart and smaller online competitors like Newegg and B&H Photo frequently offer savings as well.