Influencer Haliey Welch, better known as the “Hawk Tuah” girl, has launched her latest attempt to cash in on her fame: a cryptocurrency.
On Wednesday, Welch launched the Hawk Tuah (HAWK) meme coin on the Solana (SOL) blockchain, which she told Fortune ahead of the debut, “is not a cash grab.” Memecoins, like HAWK, are cryptocurrencies that are based on viral memes, trends, and pop culture references, such as Dogecoin and Pepecoin.
