Pause for a moment to appreciate just how disconnected from reality that number is. The Post currently has fewer than three million digital subscribers. The Times, which leads the industry, has about 11 million total. In fact, the Times reports that the Post, Times, Axios, and Politico combined don’t even reach 100 million monthly viewers—and that includes nonpaying readers.
The deck goes on to describe the Post as “an AI-fueled platform for news” that delivers “vital news, ideas and insights for all Americans where, how and when they want it.” This is the kind of corporate word salad that means absolutely nothing while sounding vaguely important. What makes a platform “AI-fueled”? How is that different from just … using computers? Don’t worry about those details—look at all these buzzwords!
The presentation laid out three pillars of the Post’s plan: “great journalism,” “happy customers,” and “make money.” Revolutionary stuff here, people. Who would have thought a newspaper should do journalism and try to make money? Thank goodness for management consultants.
