The organizers describe themselves as grassroots activists who will “protest Tesla for as long as Elon Musk continues to shred public services,” according to their organizing page. The movement is decentralized, with local organizers planning their own protests rather than coordinating with a national group. Musk is “destroying our democracy using the fortune he built at Tesla” and so, in turn, they are “taking action at Tesla,” the website states.
“Nobody voted for this, and nobody voted for Elon,” Vickie Mueller Olvera, who is organizing protests in California’s Bay Area, said to The Guardian. “He’s an unelected super-billionaire and he’s a thug.”
Olvera advises people not to buy a Tesla or buy stock in the company, and to join the protests, which started shortly after Trump’s inauguration. Since then, Tesla stock has plummeted, with Musk leveraging his influence over the Trump administration to have the president shill for the car company on the White House lawn and Commerce Secretary Howard Lutnick beg the public to buy Tesla stock.
