Yuhua Ye; IR Representative; Sunlands Technology Group
Tongbo Liu; Chief Executive Officer, Director; Sunlands Technology Group
Hangyu Li; Finanicial Director; Sunlands Technology Group
Operator
Ladies and gentlemen, thank you for standing by, and welcome to Sunlands’ third quarter 2024 earnings conference call. (Operator Instructions) Today’s conference call is being recorded. I will now turn the call over to your host today, Yuhua, Sunlands’ IR representative. Please go ahead.
Yuhua Ye
Hello, everyone, and thank you for joining Sunlands’ third quarter 2024 earnings conference call. The company’s financial and operating results were issued in our press release via Newswire services earlier today and are posted online. You can download the earnings press release and sign up for our distribution list by visiting our IR website. Participants on today’s call will be our CEO, Mr. Tongbo Liu; and our Financial Director, Mr. Hangyu Li. Management will begin with the prepared remarks, and the call will conclude with a Q&A session.
Before I hand it over to the management, I’d like to remind you of Sunlands’ Safe Harbor statement in relation to today’s call. Except for the historical information contained herein, certain of the matters discussed in this conference call are forward-looking statements. These statements are based on current trends, estimates and projections, and therefore, you should not place undue reliance on them.
Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. For more information about potential risks and uncertainties, please refer to the company’s filings with the Securities and Exchange Commission.
With that, I will now turn the call over to our CEO, Tongbo Liu.
Tongbo Liu
Thank you, Yuhua. Hello, everyone. Welcome to Sunlands’ third quarter 2024 conference call. Prior to commencing, I would like to kindly remind all attendees that the financial information referenced in this release are presented on a continuing operations basis and all figures are denominated in RMB unless explicitly specified otherwise.
As we reflect on our performance for the third quarter of 2024, we are pleased to report that our business has remained resilient amidst the challenging macroeconomic environment. Our total revenue for the quarter stood at RMB491.3 million, representing a modest sequential decline of 0.2%. However, our net profit reached RMB89.3 million, an 8.6% increase from the previous quarter, driven by our strategic realignment towards high-return areas.
These results not only highlight our ability to maintain steady growth despite external pressures but also reinforce the effectiveness and sustainability of our business model. Our ability to consistently maintain stable profitability across various periods further substantiates our strategic focus on long-term value generation and operational excellence. This approach, we believe, is foundational to our ongoing success and positions us well for future growth.
While the industry remains in a period of structural change, we have proactively adapted realigning our business model to better cater to evolving customer needs. In the first 9 months of this year, our total enrollments grew by 11.2% year-over-year, highlighting the effectiveness of our strategies. We are continuing to invest strategically in innovation and are confident that our efforts to optimize our portfolio will drive long-term growth. As market conditions stabilize, we are well positioned to seize new opportunities and build on our current momentum.
Looking ahead, the company will continue to strengthen its brand presence, enhance the user experience, and delve deeper into the learning needs of users across different age groups. Through continuous innovation, we aim to provide learners with more diverse and high-quality educational products and services.
At the same time, the company will further optimize its cost structure, focusing resources on the most promising opportunities. We believe these actions will drive sustainable profitability growth and position the company to lead the adult online education sector in the long term.
Now let’s turn to the performance of each of our major course programs. The interest, professional skills and professional certification preparation cost sector including professional certifications, skill development and interest-based programs has been instrumental in driving our growth, contributing to 33.6% of our total revenues.
Notably, our early investments in interest-based education for older adults have yielded significant returns. As the sector aligns with broader economy and the demographic shifts, we remain highly optimistic about its growth potential and are well positioned to capitalize on the unique opportunities it presents.
To continually innovate and cater to the evolving interest of our senior learners, we have enriched our curriculum with specialized courses, particularly focusing on arts, including things like oil painting, local music and traditional Chinese painting. These courses are specifically designed to be engaging and accessible, fostering both creativity and a sense of accomplishment among elderly students.
Alongside the educational advancements, we have also enhanced our educational trial offerings, regularizing the value of experiential learning. We have expanded our study tours to include a wide array of destinations from the cultural richness of domestic cities to the diverse landscape of international locals. Each itinerary is carefully researched and customers to meet the diverse needs of seniors, combining socialization, learning and entertainment.
Through these deliberate efforts in course development and the iterative improvement of our educational trial programs, we have the ability to support our senior learners in their pursuit of lifelong learning, enabling them to explore new interests and passions in an engaging and supportive environment, ultimately realizing commercial value for our offerings in this growing market.
In addition, our traditional degree or diploma-oriented post-sector programs contributed 9.2% to our total revenues, reflecting our ongoing efforts to optimize our structure and align with our strategic goals. There has always been strong demand for accessible high-quality education that meets the needs of today’s job market.
For many young professionals, earning an additional degree or diploma not only enhances their skills, but also boosts their confidence, giving a competitive edge in their careers. We remain committed to supporting this demand, ensuring our programs continue to be relevant and impactful for our learners’ professional growth.
Moving forward, we will continue to maintain our drive for innovation and our commitment to high-quality education. We will refine our services to better meet the evolving market demand and provide learners with an even more exceptional learning experience. We deeply appreciate your trust and continued support as we embark on this exciting journey together.
With that, I will turn the call to our Financial Director, Hangyu, to run through our financials.