There are some things that are quintessentially British; afternoon tea, fish and chips, rain during Wimbledon and of course our beloved high street. Even with the increase in online shopping, we have some of the best bricks-and-mortar shops in the world and when it comes to beauty Superdrug remains at the top of the bunch. The iconic cosmetic giant turned 60 this year and to celebrate it is adding 25 new stores to its 830 throughout the UK and Ireland. Considering it is having to compete with global brands likes Sephora and the premium offerings from Space NK it is pretty impressive to still be ranked the number one store for Gen Z.
One of its newest stores has just opened at Westfield Stratford, which has been extended and includes its own-brand cosmetics range Studio London, B. Skin, Me+, Vitamin E, Optimum and Naturally Radiant, as well as trending brands such as Elf, Revolution, Morphe 2 and Avon, Obviously I had to pop along to see it. I also thought this would be a good time to round up my favourite Superdrug buys and help you pick the products you should pop into your basket next time you visit.
Read on to find out why you shouldn’t sleep on these £6 bronzing drops, a £10 Sol De Janeiro Dupe and why an £11 balm is my ultimate holiday go-to buy.
