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A La Lune will dispatch 1000 postcards from China to


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lunar new year postcard A La Lune will dispatch 1000 postcards from China to

Lunar New Yr Postcard

LONDON, UNITED KINGDOM, January 20, 2023 / — All of it started in London, a coming collectively of like-minded folks united by their multi-cultural backgrounds and perception in creating fragrances that commemorate variety, mindfulness, and innovating sustainably based A La Lune’s studio in 2021. Of their aromatic journey, one of many founders, Kamaria, discovered the truth that “Agarwood was way more prevalent in historical China than it’s at the moment, and it generally seems in a few of China’s quintessential literature, poetry and work…” . Consequently, incense wooden, the ritual of incense, grew to become the image of A La Lune fragrance and was extracted along with goldenseal to make A La Lune Nectar.

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As deeply influenced by Asian incense-making cultures, within the coming Lunar New Yr, A La Lune is dispatching 1,000 postcards to individuals who register on the web site.( The brand new 12 months postcard, designed with a hand-painted zodiac rabbit motif, represents longevity, peace, and prosperity. The idea of every A La Lune perfume – A La Lune Nectar- was painted with golden traces distributed all through the format. The scent of benzoin appears to be slowly launched.

For A La Lune, conventional Chinese language symbolism entwines inside their fragrances, with a want to encourage ‘a micro-renaissance of conventional artwork and craftsmanship within the discipline of advantageous perfumery…’. In conducting this marketing campaign, A LA LUNE hopes to succeed in a broader viewers with its model philosophy.

Abigale Morgan
A La Lune Restricted
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January 20, 2023, 13:56 GMT

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