EXCLUSIVE: Netflix doubled its Spanish TV originals final yr and premiered extra from the UK and Japan as U.S. content material now represents lower than half of its library, in keeping with a report from media analyst Enders Evaluation seen by Deadline.
Enders’ analysis, which discovered Netflix had 300 extra hours of TV final yr than in 2021, flagged how hours of Spanish content material rose from 64 to 123, whereas Japan elevated from 60 to 109 and the UK from 60 to 92.
In Spain, the nation that produced La Casa de Papel, one in every of Netflix’s most profitable non-English language titles of all time, exhibits similar to supernatural thriller The Lady within the Mirror have been launched.
U.S. content material elevated by a much smaller quantity proportionally, rising by 5% to 801 hours, and fewer than half of Netflix’s TV content material library is now made up of American content material – a major milestone demonstrative of the worldwide nature of the TV trade.
With this reality thought of, nevertheless, Enders identified that 9 of the top-10 most watched exhibits of the yr have been from the U.S., with solely The Crown making it into the highest 10 from exterior. Outsized U.S. hits from final yr included Wednesday and Dahmer – Monster: The Jeffrey Dahmer Story.
In the meantime, Korean drama largely levelled off following the unimaginable influence of the prior yr’s Squid Sport, rising barely from 84 to 93 hours in 2022.
Enders’ report, titled Viewing is Narrowing, confirmed how the inflow of worldwide originals from Netflix, Prime Video, Disney+ and a wealth of newly-launched streamers doesn’t essentially imply that persons are watching extra of their exhibits, however moderately sticking to favorites.
Whereas the highest 250 most-viewed Disney+ and Netflix episodes within the UK make up 44% and 39% of all viewing to the platforms respectively, this determine falls to twenty-eight% for dwell TV on the likes of the BBC, ITV and Channel 4, exhibiting that audiences’ propensity to observe a larger variety of exhibits rises for the standard broadcasters.
Enders flagged the “growing effectivity and acuity” with which streamers can provide up their greatest exhibits to subs together with the truth that this content material stays everlasting moderately than disappearing from the platform as the explanations for this growth.