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Nicole Kidman Endorsed Wellness & Magnificence Merchandise; Accelerated Gross sales Progress


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Nicole Kidman Endorsed Wellness and Magnificence Merchandise; On-Monitor for Accelerated Gross sales Progress with Firm Rebranded as Avenir Wellness Options, Inc : CURR

Avenir Wellness Options, Inc. (OTCMKTS:CURR)

Offering cutting-edge merchandise, proprietary supply programs, and impactful advertising and marketing methods to an unlimited well being and wellness {industry} that’s determined for brand new improvements and options.”

— CURR CEO Nancy Duitch

OXNARD, CALIFORNIA, UNITED STATES, January 20, 2023 / — Nicole Kidman Endorsed Wellness and Magnificence Merchandise; On-Monitor for Accelerated Gross sales Progress with Firm Rebranded as Avenir Wellness Options, Inc. (Inventory Image: CURR)

 Proprietary Drug, Nutraceutical & Topical Supply Programs for Wellness and Anti-Growing older Magnificence Product Strains.

 New Company Title and Web site Launched for Avenir Wellness Options, Inc.

 25,000 Sq Ft. FDA-Registered, NSF®, and cGMP-Licensed Manufacturing Facility.

 Funding in New Advertising and marketing Methods Displaying Encouraging Early Outcomes.

 Enhanced Media Campaigns That includes A-Checklist Actress Nicole Kidman.

 Incubator Technique Initiated with New Market Disruptor Merchandise

 Q3 Income Surged 32.1% Yr-Over-Yr and 58.9% Sequentially from Q2 of 2022 to $1.8 Million with Additional Will increase Anticipated in This autumn.

 $20 Million Money Achieve from Sale of a Portion of Platform Know-how IP.

 Firm At present Holds Fifteen Patents.

 New Board Members and Different Appointments Strengthen Company Construction.

Avenir Wellness® (f/okay/a Treatment Pharmaceutical Holding Corp., OTCQB: CURR) is a broad wellness platform know-how firm that develops proprietary wellness, nutraceutical, and topical supply programs. The know-how, which relies on 15 present patents, gives plenty of distinctive immediate- and controlled-release supply autos designed to enhance product efficacy, security, and shopper expertise for a variety of lively components. CURR will proceed down the trail of making new applied sciences that can be a part of its incubator technique as a way to monetize its IP.

As a vertically built-in firm, CURR operates a 25,000 sq. foot, FDA-registered, NSF® and cGMP-certified manufacturing facility enabling it to companion with pharmaceutical and wellness corporations worldwide for personal and white-labeled manufacturing. CURR at present has partnerships within the U.S., China, Mexico, Canada, Israel, and different markets in Europe.

Thrilling New Model Identification with Title Change to Avenir Wellness Options, Inc.

On January seventeenth CURR formally introduced that it has modified its title to “Avenir Wellness Options, Inc.” The title change is the results of the Firm’s latest sale of sure mental property. Extra importantly, nevertheless, the title change displays the renewed focus of CURR with its incubator technique and persevering with efforts to create and commercialize wellness applied sciences with high quality merchandise and types within the wellness and wonder area. CURR has additionally launched a brand new company brand and launched a brand new web site at:

The Firm’s OTCQB ticker image “CURR” may also be modified within the close to future. As soon as authorised, the brand new ticker image and efficient date of the modifications can be publicly introduced.

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This rebranding is a part of the CURR shareholder worth initiatives and ongoing dedication to delivering progressive and extremely desired wellness applied sciences to {the marketplace}. The Firm’s long-term development technique is to extend income with excessive margins, use its incubator technique to develop the patent and product portfolio in addition to monetize the mental property (“IP”) patent know-how by strategic partnerships. These initiatives, together with the CURR relationships with Nicole Kidman and different main social media influencers, is predicted to assist propel its well being and wonder merchandise to turn into a family title, in line with its technique to turn into a real home of recognizable and revered high quality manufacturers.
Worth Proposition of Avenir Wellness Options:

1. Know-how – Present progressive wellness options to enhance peculiar dietary complement and wonder product supply programs that at present exist available in the market.

2. Robust Patent Portfolio – Monetize the 15 present and pending patents by licensing and royalty preparations whereas growing new proprietary patents.

3. Established Community – Make the most of its community of industry-leading gross sales, advertising and marketing, and product growth consultants to rework the Firm right into a trusted and dependable model that stands for high quality and dedication to its prospects.

4. Progress Plans – Execute a number of methods that can be used to broaden patent portfolio and product choices, enhance money stream, and guarantee profitability, together with strategic transactions, potential future mergers, and acquisitions, in addition to three way partnership partnerships.

5. Administration Experience – Absolutely exploit the various a long time of administration expertise within the well being, wellness, and wonder sectors and progressive product growth with distinctive mental property.

“Offering cutting-edge merchandise, proprietary supply programs, and impactful advertising and marketing methods to an unlimited well being and wellness {industry} that’s determined for brand new improvements and options is the important thing for us to changing into a Home of High quality Manufacturers. Rebranding the Firm and delivering on our price proposition may be very thrilling, and it’ll finally improve shareholder worth,” said CURR CEO Nancy Duitch.

Ms. Duitch continued, “The wonder and wellness markets are rising at speedy charges. The worldwide wellness sector, regardless of the pandemic, noticed exponential development in 2021 with a market measurement of $1.5 trillion, based on McKinsey. There’s a sturdy total and rising demand for dietary supplements and nutraceuticals, a $587.3 billion market, based on the 2021 Grandview report. The wonder and private care {industry} is a $534 billion market now and is about to develop 5.87% yr over yr based on Terakeet’s 2021 Magnificence Trade Report. This vital market development mixed with our progressive proprietary supply know-how we’re persevering with to broaden led us to boost our future focus and dedication of our Firm to those excessive margin/excessive development areas. We aren’t within the enterprise of promoting simply nutritional vitamins or topicals. Reasonably, we’re placing know-how with actual mental property behind our wellness merchandise to create a greater approach of delivering lively components to the patron, with the aim of being more practical. We imagine our proprietary know-how differentiates us from our competitors, producing high quality high-margin merchandise with improved security, efficacy, and shopper expertise.”

CURR Letter to Shareholders

On December fifteenth CURR CEO Nancy Duitch supplied an replace to shareholders on constructive latest developments within the evolution and progress of the Firm. The up to date letter included the next commentary:

CURR lately accomplished its new web site which may be very user-friendly and is displaying large enchancment in conversions which ends up in elevated gross sales.

CURR additionally lately employed Rick Petry who is likely one of the most famed writers and direct entrepreneurs. As well as, CURR introduced in Tracy Jankowski as Vice President of Digital Advertising and marketing who’s an skilled in ladies’s merchandise and who has circled our digital advertising and marketing and branding methods in simply seven quick weeks upgrading our inner staff with out including extra G&A expense.

Different vital firm developments already embody sturdy gross sales outcomes and income development. Plus, CURR accomplished the sale of a portion of its platform know-how mental property portfolio and associated belongings in July 2022 for $20 million of non-dilutive capital in whole consideration. A portion of the money proceeds was used to pay down sure debt obligations and the stability is getting used for working capital and to develop the CURR mental property portfolio and its wellness and wonder manufacturers. CURR retained 15 of its patents and can proceed to be an incubator for future applied sciences and patents, which it intends to monetize by the commercialization of the applied sciences by product growth or by the licensing/sale of the applied sciences.

The CURR wholly owned subsidiary, The Sera Labs, additionally introduced that six SKUs of its Seratopical Revolution skincare line with P3P, our proprietary supply system, at the moment are being bought at over 1,372 Walmart Shops in addition to on

Sera Labs additionally has garnered placement for its revolutionary oral skinny movie strip, Nutri-Strips™ on cabinets at CVS,, and Nutri-Strips are proprietary to Sera Labs and are the results of years of analysis.

Latest key operational highlights included the next:

Income within the third quarter surged 32.1% year-over-year and 58.9% sequentially from Q2 2022 to $1.8 million with additional will increase anticipated in This autumn.
Gross margins for the third quarter improved by 123 foundation factors to 80.0% in 2022 in comparison with the identical interval in 2021 with expectations of constant high-margin gross sales with our new advertising and marketing initiatives.

SG&A bills (excluding non-cash expenses) for the third quarter decreased by $0.1 million in 2022 in comparison with 2021.

Price reductions and working leverage helped slender working loss (excluding non-cash expenses) by $0.6 million in 2022 versus 2021 regardless of enhanced advertising and marketing funding.

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Disclaimer/Protected Harbor:

These information releases and postings could comprise forward-looking statements inside the which means of the Securities Litigation Reform Act. The statements replicate the Firm’s present views with respect to future occasions that contain dangers and uncertainties. Amongst others, these dangers embody the expectation that any of the businesses talked about herein will obtain vital gross sales, the failure to satisfy schedule or efficiency necessities of the businesses’ contracts, the businesses’ liquidity place, the businesses’ capability to acquire new contracts, the emergence of opponents with better monetary assets and the influence of aggressive pricing. In gentle of those uncertainties, the forward-looking occasions referred to on this launch won’t happen.


Nancy Duitch, CEO
Avenir Wellness Options, Inc.
+1 760-564-7400
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January 20, 2023, 15:31 GMT

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