Reliance-backed Viacom18 takes dwelling the whole media rights for the ladies’s IPL media rights for the following 5 years. The broadcasting big has dedicated ₹951 crore for its profitable bid, which implies that the worth for the first-ever IPL for ladies will likely be ₹7.09 crore per match.
Jay Shah, Secretary for the Board of Management in Cricket in India stated, “After pay fairness, as we speak’s bidding for media rights for Ladies’s IPL marks one other historic mandate. It’s an enormous and decisive step for the empowerment of girls’s cricket in India, which can guarantee participation of girls from all ages.”
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Nonetheless, the cash fetched by ladies’s IPL pales compared to the corresponding public sale for the lads’s IPL media rights. 2023-27 media rights for males’s IPL was ₹48,390 crore, practically 50 instances greater than these of girls’s IPL. Viacom had bagged the digital rights for males’s IPL 2023-27 for ₹20,500 crore.
The bottom value for the inaugural public sale forward of the WIPL has been divided into 5 classes from ₹10 lakh to ₹50 lakh. The deadline for registration for the public sale is January 26.