Windfall is a well being system based mostly in Renton, Washington. Introduced in October, the Praia Well being platform can be spinning out of Windfall having secured its first buyer outdoors of Windfall, and over a dozen digital well being companions becoming a member of Praia’s digital ecosystem. Windfall operates 52 hospitals and 800 clinics throughout seven states – Alaska, Montana, Oregon, Washington, California, New Mexico and Texas.
Praia Well being markets a digital well being platform. That is the story of Praia Well being and its revolutionary know-how.
THE PROBLEM
Whereas a confirmed strategic method in different consumer-facing industries, getting a “digital flywheel” impact moving into a well being system has been basically inconceivable – primarily due to the well being system’s deep, entrenched and required reliance upon its conventional digital well being report system, mentioned Andy Chu, senior vp of product and know-how innovation at Windfall.
“Any digital expertise requiring entry to a affected person’s medical report is severely restricted by the legacy structure and closed-system constraints of the EHR,” he defined. “Due to this, generic affected person portals comparable to MyChart have grow to be the de-facto commonplace for a affected person’s digital interplay with their well being system – and these experiences are restricted to a affected person’s medical interplay alone.
“With 80-90% of well being outcomes dependent upon elements outdoors of the medical encounter, that is clearly an issue,” he continued. “To help their communities, well being methods have expanded their choices to incorporate the packages, companies and sources that positively influence well being outcomes, however it’s inconceivable to include these choices into the EHR affected person portal, and intensely tough and dear to create and keep customized apps that replicate the total breadth of choices.”
Praia Well being was designed to unravel these complicated obstacles to digital transformation.
PROPOSAL
The promise was Praia Well being would be capable of create a “digital flywheel” for the Windfall well being system, enabling it to show its internet and cellular apps into a brand new, scalable channel for delivering extremely customized methods, Chu defined.
“The platform was designed to make delivering inside and third-party options to customers sensible, scalable and impactful for a well being system,” he famous. “Via Praia Well being’s ecosystem capabilities, well being methods drive resolution consciousness and engagement and scale back acquisition prices.
“We anticipated the platform to grow to be the bottom know-how for our group’s digital transformation,” he continued. “Enabling us to optimize present affected person expertise by means of digital, promote present packages, prolong choices to incorporate new consumer-facing traces of enterprise, or information customers towards self-service help pathways – use case by use case.”
MEETING THE CHALLENGE
The Praia Well being Platform is utilized by Windfall’s Digital Innovation Group and the well being system’s advertising and marketing workforce to energy the Windfall and Windfall Swedish cellular and internet purposes. These logged-in digital experiences allow sufferers to entry their EHRs, e book appointments, pay payments, and see suggestions for packages, companies and sources extremely related to them.
“Step one in implementation was a ‘carry and shift’ to Praia Well being’s Safe Affected person Id service, or SPI,” Chu defined. “As soon as transitioned, SPI transparently helps all of the system’s signed-in digital experiences – together with branded cellular and internet apps, affected person portal apps, and internally created or third-party purposes.
“As soon as our identification had been modernized, Praia Well being’s PersonStore enabled us to securely marry shopper identification with shopper knowledge from throughout the group and past,” he continued. “We then used the Praia Well being Platform API to combine the platform capabilities into our consumer-facing internet and cellular experiences, enabling dynamic and individualized experiences which can be open and safe and replicate the total breadth of our well being system.”
With Praia Well being, the digital flywheel is fueled by including new capabilities and methods to the platform ecosystem – and the platform helps the incorporation of any shopper service, program, system, useful resource or knowledge supply related to the well being system, whether or not they’re proprietary or accessed by means of a 3rd celebration.
“Our first use circumstances have been targeted on care-gap closure, billing and monetary help, and navigation to self-serve capabilities,” Chu famous. “However now we’re increasing our use circumstances to digital-first affected person communications, programs and courses, wellness facilities, medical analysis, even religious well being. The kinds of use circumstances that we’re including right now would by no means have been attainable previous to Praia Well being.”
RESULTS
By transitioning logged-in digital experiences to the Praia Well being platform, Windfall has modified the economics of delivering extremely custom-made, individualized methods to sufferers.
“Previous to Praia, our improvement workforce was in a position to ship perhaps two or three vital new customized options by means of the applying,” Chu recalled. “This 12 months we’re delivering greater than 40. This new scalability is feasible as a result of the Praia Well being Shopper Platform does the ‘heavy lifting’ related to creating new options and capabilities inside our logged-in experiences.
“Praia Well being permits low-code integration with the EHR with extra safety and streamlines the combination with the digital expertise by means of the platform’s identification and personalization companies,” he continued. “As well as, each particular person use case we have applied is exhibiting clear, optimistic outcomes as effectively.”
ADVICE FOR OTHERS
Well being methods are mainly at an inflection level – the trusted connection between the well being system and well being customers is at its most susceptible in an more and more aggressive, distributed and decentralized surroundings, Chu mentioned.
“Well being methods should take a web page from the e book of different consumer-facing industries to allow a digital flywheel that fuels operational transformation and enterprise mannequin growth,” he suggested. “Digital transformation is now a well being system crucial for each our sufferers and our caregivers.”
Observe Invoice’s HIT protection on LinkedIn: Invoice Siwicki
Electronic mail him: bsiwicki@himss.org
Healthcare IT Information is a HIMSS Media publication.